A Vision for the Future
On April 11, 2011, Toyota announced its Global Vision Statement. The Statement gives voice to who we are as a global enterprise, the values we embody, and the good that we are striving to accomplish. Designed to inspire all Team Members to even greater things, the Statement emphasizes Toyota's industry-leading commitment to quality, innovation and respect for the planet. At its heart is this signature statement: We aim to exceed expectations and be rewarded with a smile.
A Mission for North America
In concert with the Vision, Toyota articulated a Mission statement to guide its North American operations in the pursuit of responsible, sustainable growth, and delivery of exceptional customer care. For the local communities in which Toyota operates the Vision and Mission mean having a corporate partner who cares and who is proud to call the area its home.
A Plant with Roots
TMMC is also guided by a mission—to be North America’s most admired company, distinguished in its culture and by the satisfaction of its stakeholders. Those ‘stakeholders’ include: customers, community, Team Members, and shareholders. Each has a ‘stake’ in our operations. For customers, it’s world-class vehicles. For the community, it’s operations that are carried out in a responsible manner. For Team Members, it’s a safe work environment and opportunities for personal growth. For shareholders, it’s wise management and a record of success. Major decisions are made with all stakeholders in mind, with an ultimate goal of maintaining a balance of satisfaction between each and every one.